Promoting your seminar or conference ranks among the most challenging of "direct sales." Just think what you are up against…
- Skeptics who do not recognize your brand or who do not appreciate your expertise in your field...how do you build credibility and promote yourself and your program.
- Many different categories of people to sway your way (not just prospects themselves but their bosses, budget watchers, and big egos)
- Costly promotions … printed, email, web-based SEM and SEO, cold calls. How do you drum up attendees and keep your event cost effective?
- Built-in objections (good examples: prospects soured by competitor's seminar or workshop, an organization culture of "we don't need outside help," or "I can't afford to attend nor do I have the time to attend."
How do you meet these challenges and objections? Subscribe to the feed from this Blog and get the tips, caveats, checklist and "big-swing" ideas you need to "Pack the House Without Breaking the Bank!"