How to Immediately Increase Your Conference Bottom-Line
Frank Colantonio will be speaking at the next session of Ralph Elliott’s Continuing Education Marketing Conference being held on Monday-Tuesday, August 29-30, in Chicago on the Magnificent Mile at the Downtown Marriott Courtyard Hotel. Incidentally, there is an optional pre-conference workshop on Sunday, August 28.
A couple of years ago, after more than two decades in the business of marketing continuing education products, two things were really starting to concern me.
First, is the ROI from all the work that goes into assembling faculty, developing content, and delivering a conference should really be measured exclusively by the number of participants that showed up (or at least paid their registration fee). Did the revenue really end when the last participant left our annual conference? Was all that valuable content destined to just sit in our e-bookshelf at the office….forever?
Secondly, could we use contemporary technology to build a central hub for all our activities. Could we achieve multiple objectives in one web space?
- We needed to effectively market and sell our products, transact e-commerce, and deliver e-Learning programs.
- We needed a user friendly community for existing and potential customers, faculty and partners.
- The community had to be engaging, supportive and important to our stakeholders.
- We wanted them to visit often; to dialogue, access their personal e-libraries, make topic submissions, and read the latest news from experts in their discipline.
- We wanted a busy community that would attract sponsor and partner dollars.
As it turns out, we built it…and they came! You can do the same thing, no matter how big or small your operation. Join me and host Clemson University by booking your hotel room now at the Downtown Marriott Courtyard Hotel. There is also an optional pre-conference workshop on Sunday, August 28. You can see more conference details at: Continuing Education Marketing Conference. Register on-line or call Clemson’s Kay James at 864.656.2200!