My Top Five Favorite Web Marketing Tips
Lorrie Ross will be speaking at the next session of Ralph Elliott’s Continuing Education Marketing Conference being held on Monday-Tuesday, August 29-30, in Chicago on the Magnificent Mile at the Downtown Marriott Courtyard Hotel. Incidentally, there is an optional pre-conference workshop on Sunday, August 28.
In today’s time-crunched, tech-centric, world, we tend to feel overwhelmed by the plethora of web marketing tools out there. The key is to remember that it is not the tools but how we use the tools that make our marketing matter. Here’s a healthy dose of web marketing advice: her top five favorite Web Marketing Tips. She’ll cover more and go into more detail at the conference!
#1- Stop selling and start serving your prospective customer. Customer service via well-managed websites, educational content, blogs, email newsletters, etc… that have VALUABLE content will allow you to do what marketing is really all about, build relationships. Relationships (via service first) equal sales to fill seats and boost attendance!
#2 – Be an educator. Teach to build trust and credibility. Seminar marketers are experts in their field.
- Use the web to engage in marEDing! (Marketing from an EDucational vs. overtly promotional approach).
- Share educational materials, content and tips to funnel people into signing up for your events.
Being an educator via authoring online content can help you go from being an expert to being an AUTHORity and that is where credibility kicks in. Utilize social media networks, email, blogs and micro blogging as a platform to reach consumers and educate them with your expertise.
#3 – Craft valuable content that also multi-tasks to boost search visibility. The slogan “content is king” still holds true. Content is an important element to web marketing because it fuels search indexing, builds indexed pages for a website, serves customers, and boosts
visibility.
#4 – Re-purpose your marketing assets and collateral online. Recycling is not only good for the planet, but it is also good for your marketing!
- Videos can be edited and hosted on video-sharing sites,
- Photos can be posted on your blog, and
- Great content can be re-purposed on your website and shared on ezine sites, newsletters and on social media sites.
No need to reinvent the wheel, be creative and recycle marketing collateral!
#5 - Build a successful email marketing campaign. Make sure your email marketing execution SO is on brand, on purpose, and offers relevant value. Do not let tools like social media dissuade you from making email a priority in your marketing planning. Email marketing works!
We hope to see you in Chicago so I can give you step-by-step tips to leverage the power of web marketing to boost your seminar business! Join Lorrie and host Clemson University by booking your hotel room now at the Downtown Marriott Courtyard Hotel. There is also an optional pre-conference workshop on Sunday, August 28. You can see more conference details at: Continuing Education Marketing Conference. Register on-line or call Clemson’s Kay James at 864.656.2200!