About The Effective Seminar Marketing Institute

Learn tricks of the trade used by some of the biggest players in the seminar promotion business straight from the man who mentored them himself…..ESMI and Ralph Elliott presents:

“How to Promote Any Seminar or Event for Maximum Payback”

Available as a public workshop, in-house presentation or as a kickoff keynote.

Putting on a successful seminar or event isn’t easy. There are a ton of details to consider… countless bases to cover… changing budgets to deal with and a big bottom line to shoot for.

Even the smallest misfire can spell trouble in lost registrants, unhappy attendees or unexpected expenditures.

Your organization's reputation is on the line - maybe even your own job.

But you already know that.  What you might not know is this:

There are scores of little-known ways to simplify everything involved in promoting any event. Proven tricks-of-the-trade that come only from years of experience, lots of smart testing, hard-won victories and even embarrassing defeats.

As with just about any endeavor simplicity breeds success - in happy customers, repeat business and bigger profits.

Plan now to learn what those insider tricks are from a recognized expert and educator who will clue you in on everything from smart, efficient execution of direct marketing fundamentals to sophisticated selling strategies.

Work with Ralph, and you will take away the savvy and support you need to:

• Tweak existing promotion models to crack that elusive break-even bar
• Start off at break-even if you are new to the seminar/conference promotion business
• Tailor your message and image to fit your audience, whether your offering costs thousands or $100 or less.
  
  

Or scrap your shop-worn promotion model altogether and leave with a brand new plan that has a fresh look and feel - more compelling benefits, a repositioned pitch with a sweeter offer, a rock-solid guarantee and an incredibly simple sign-up process.