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FAQ: 17 Popular Questions
- What information should I include on our website to optimize conversions to bookings?
- What’s the best way to track Email and internet marketing efforts to know what works best?
- How can I use our website to get sponsors and sell more exhibit space?
- What incentives work best to get early bookings?
- How much lead time should I allow for promotions to get the highest response rate?
- How can I use lunches and socials to increase attendance?
- When should I use short versus long copy in marketing materials to generate maximum attendance?
- Which variables have the greatest impact on response rates and how should I test them?
- How much money should I spend on seminar/conference promotion?
- How many dates/locations of each program should I offer?
- What are the economics of using compiled, circulation and response databases?
- How can I use psychological price barriers to increase revenue?
- How do I minimize the tradeoff between my response rate and price?
- How can I convert more public seminar attendees into in-house clients?
- What are some pricing strategies I can use to fill empty seats?
- Which Email components should I use to drive traffic to the website and to increase registrations?
- What’s the best way to integrate direct mail, email, space ads, and social media into our promotional campaigns?
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