FAQ: 17 Popular Questions

1. What information should I include on our website to optimize conversions to bookings?
   
2. What’s the best way to track Email and internet marketing efforts to know what works best?
   
3. How can I use our website to get sponsors and sell more exhibit space?
   
4. What incentives work best to get early bookings?
   
5. How much lead time should I allow for promotions to get the highest response rate?
   
6. How can I use lunches and socials to increase attendance?
   
7. When should I use short versus long copy in marketing materials to generate maximum attendance?
   
8. Which variables have the greatest impact on response rates and how should I test them?
   
9. How much money should I spend on seminar/conference promotion?
   
10. How many dates/locations of each program should I offer?
    
11. What are the economics of using compiled, circulation and response databases?
    
12. How can I use psychological price barriers to increase revenue?
    
13. How do I minimize the tradeoff between my response rate and price?
    
14. How can I convert more public seminar attendees into in-house clients?
    
15. What are some pricing strategies I can use to fill empty seats?
    
16. Which Email components should I use to drive traffic to the website and to increase registrations?
    
17. What’s the best way to integrate direct mail, Email, space ads, and telephone marketing into our promotional campaigns?