Welcome to the Effective Seminar Marketing Institute

 

Promoting your seminar or conference event ranks among the most challenging of "direct sales."  Just think what you are up against …

• Skeptics who do not recognize your brand or who do not appreciate your expertise in your field...how do you build credibility and promote yourself and your program.
  
• Many different categories of people to sway your way (not just prospects themselves but their bosses, budget watchers, and big egos)
  
• Costly promotions … printed, email, web-based SEM and SEO, cold calls. How do you drum up attendees and keep your event cost effective?
  
• Built-in objections (good examples: prospects soured by competitor's seminar or workshop, an organization culture of "we don't need outside help," or "I can't afford to attend nor do I have the time to attend."

How do you meet these challenges and objections?... For many, ESMI Founder and  Executive Director Ralph Elliott's tips, caveats, checklist and "big-swing" ideas are the solution. 

Whether you’re a newcomer or a veteran at filling seats at your events - large or small, niche topic or general interest, high-ticket or low - you will come away from a Ralph Elliott CONVERSATION with NEW and EFFECTIVE ways to pack the house and show a healthy profit.

Call Ralph Elliott at 864.710.2815 for a FREE personal consultation or email elliot@clemson.edu (notice one "t" in the e-mail address).

Plan now to get the "aha's" you need to lower cost and raise your ROI, crank up your "buzz," simplify sign-up, repackage your benefits of attending so that people nearly break down your door to register! Get the how to, no no techniques and tactics to send event registrations through the roof.