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ESMI On-Site Topics

  1. Getting Participants and Customers to Respond
  2. Timing Your Promotions to Optimize Responses
  3. Financial Issues to Improve the Bottom Line
  4. Promotional Components to Increase Registrations
  5. How to Use Copy That Builds Rapport and Empathy So Recipients Respond
  6. How to Get More Mileage Out of Your Internal Database
  7. Database Quality Through Management and Maintenance
  8. How to Use the External Database to Build Attendance
  9. Testing and Tracking to Determine What Works Best
  10. Effective Use of Email, Search Engine Optimization, Search Engine Marketing, Ads and Telephone Marketing
  11. How to Get Your Direct Mail Past Saboteurs and to Produce a High Response Rate
  12. Selecting the Ideal Location/Venue for Your Events
  13. The Program Evaluation as a Marketing Tool
  14. Effective Marketing and Selling of In-House Seminars

Topic Details: Topics 1-4 |  5-8  | 9-12 | 13-14

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