ESMI On-Site Topics (1 thru 4)

Topic Details : Topics 1-4 |  5-8  | 9-12 | 13-14

1. Getting Participants and Customers to Respond

• Create a sense of urgency in your promotional copy
• Get prospects and potential customers to register immediately, rather than waiting until later
• Effectively use early bird discounts, guarantees, team attendance, limited enrollment, viral marketing and your cancellation policy to get people to “book now!”

2. Timing Your Promotions to Optimize Responses

• Learn how to optimize and capitalize on program length
• Select the best months to hold your seminar
• Select the best days of the week to present your seminar
• Select the best months to promote your program
• Optimize your promotional lead time
• Track your registration patterns to determine your “double-down day”

3. Financial Issues to Improve the Bottom Line

• Learn how to allocate the appropriate budget amount to promote a seminar versus a conference
• Implement psychological pricing practices
• Use package versus menu pricing
• Let your social functions increase your response rate

4. Promotional Components to Increase Registrations

• Identify the nine most common objections to registering and how to overcome them
• Capitalize on your title and agenda to build responses
• Effectively quantify the benefits of attending your program on your website and in your promotional copy
• Make effective use of speaker photographs and bios
• Get more mileage out of your testimonials
• Select winning shapes and colors for your promotional campaigns
• Make optimal decisions on the number of sessions to host and offers per promotion

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