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ESMI On-Site Topics (13 thru 14)

Topic Details : Topics 1-4 |  5-8  | 9-12 | 13-14

13. The Program Evaluation as a Marketing Tool

  • Key marketing information to collect on the evaluation form
  • How to use the follow-up evaluation to tweak future promotional campaigns
  • Learn new strategies for optimizing the collection of evaluation results
  • Must-have customer service questions to ask on your evaluation form

14. Effective Marketing and Selling of In-House Seminars

  • Discover 5 ways to generate leads for in-house training
  • Learn 20 practical tips on how to sell potential customers
  • Get 6 alternative pricing strategies to optimize your bottom line
  • Learn on-going contact rules to build lifetime value

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