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Testimonials Events Services Consultants White Papers ESMI Organization Home About ESMI About Ralph Elliott The ESMI Team Sponsors Contact ESMI Services & Solutions Events Services ESMI On-Site Elliott References Webinars Testimonials Consultants White Papers Next WorkShop January 12-13, 2009 Miami Beach, FL More Information request2b Capitalize on my practical marketing experience by letting me send you a free White Paper on Twenty-Five (25) Recession-Fighting Strategies. Just provide your Email address in the box below. I promise to respect your privacy. Join Our Mailing List Email: For Email Marketing you can trust If you like what you read, take a look at my other White Papers. I have just added the 21st one on How to Use Direct Mail to Drive Web Traffic and Get More Inquiries. ESMI On-Site Topics (5 thru 8) Topic Details : Topics 1-4 \| 5-8 \| 9-12 \| 13-14 5. How to Use Copy That Builds Rapport and Empathy So Recipients Respond Capitalize on the empathy index in your promotional copy Reduce the fog index Learn applications of the active versus passive voice Make use of “whole brain” promotions by using a combination of copy appeals Get new ideas on the right copy to put in Email blasts, cover letters and promotional brochures Take away 21 copywriting tips 6. How to Get More Mileage Out of Your Internal Database Learn to capitalize on permission marketing Know the optimal frequency of delivery of your Emails Use the approving manager to get more registrations Learn how to segment your promotions so your open rates increase by as much as 40 percent and your click rates increase from .6 percent to 11.7 percent Use “marketing with a memory” to build customer rapport Capitalize on multiple promotions and the rule of two 7. Database Quality Through Management and Maintenance Organize your database to optimize response rates Get postal endorsements for automatic audits Learn effective word checks to get past spam filters Get ideas on how to use suppression files to reduce bounce-back rates Learn about maintenance and management software options 8. How to Use the External Database to Build Attendance Use external databases to meet your growth targets Capitalize on inquiry generators Discover when to use compile versus response files Leverage database brokers for maximum advice Use merge-purge to optimize response rates Capitalize on the asset value of your database More On-Site Information: Home \| References \| Price Quote About ESMI \| Site Map \| Privacy Policy \| Contact ESMI \| Resources \| © 2008 Effective Seminar Marketing Institute, LLC.