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ESMI On-Site Topics (9 thru 12)

Topic Details : Topics 1-4 |  5-8  | 9-12 | 13-14

9. Testing and Tracking to Determine What Works Best

  • How to increase key-code capture rates
  • How to track message history to optimize click-through rates
  • How to use click streaming to capitalize on page viewing optimization
  • How to test contact and personal history to tailor messages
  • Hot to track with URL coding versus back-match analysis

10. Effective Use of Email, Search Engine Optimization, Search Engine Marketing, Ads and Telephone Marketing

  • Get 23 Email recommendations to increase open rates, click-through rates and conversion rates
  • Learn effective methods for database segmentation and email optimization
  • Apply effective search engine optimization to lift your organic/natural results
  • Get paid placements and sponsor listings to increase your website traffic
  • How to get more conversions at your website
  • Maximize the costs per inquiry on your ads
  • Learn when to use telephone marketing to complement your overall seminar conference promotional plan

11. How to Get Your Direct Mail Past Saboteurs and to Produce a High Response Rate

  • When to use self-mailers versus envelopes
  • When to use headlines versus no headlines
  • Learn effective use of cover letters
  • Making the best postage and address decisions
  • Choosing the best size to increase response rate
  • When to use envelopes with windows versus no windows
  • Addressing strategies to optimize response rates

12. Selecting the Ideal Location / Venue for Your Events

  • How to promote your venue to increase your response rate
  • Choose the perfect place/location for your market niche
  • Learn the best cities and states for your programs
  • How to work effectively with venues to impact the quality of your seminar/conference

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