ESMI On-Site Topics (9 thru 12)
Topic Details : Topics 1-4 | 5-8 | 9-12 | 13-14
9. Testing and Tracking to Determine What Works Best
- How to increase key-code capture rates
- How to track message history to optimize click-through rates
- How to use click streaming to capitalize on page viewing optimization
- How to test contact and personal history to tailor messages
- Hot to track with URL coding versus back-match analysis
10. Effective Use of Email, Search Engine Optimization, Search Engine Marketing, Ads and Telephone Marketing
- Get 23 Email recommendations to increase open rates, click-through rates and conversion rates
- Learn effective methods for database segmentation and email optimization
- Apply effective search engine optimization to lift your organic/natural results
- Get paid placements and sponsor listings to increase your website traffic
- How to get more conversions at your website
- Maximize the costs per inquiry on your ads
- Learn when to use telephone marketing to complement your overall seminar conference promotional plan
11. How to Get Your Direct Mail Past Saboteurs and to Produce a High Response Rate
- When to use self-mailers versus envelopes
- When to use headlines versus no headlines
- Learn effective use of cover letters
- Making the best postage and address decisions
- Choosing the best size to increase response rate
- When to use envelopes with windows versus no windows
- Addressing strategies to optimize response rates
12. Selecting the Ideal Location / Venue for Your Events
- How to promote your venue to increase your response rate
- Choose the perfect place/location for your market niche
- Learn the best cities and states for your programs
- How to work effectively with venues to impact the quality of your seminar/conference
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